In the press
By Ljiljana KUKEC, PhD, Adjunct Professor, University of Luxembourg (MEI), Member, World Franchise Council (WFC), International franchise expert How Luxembourg's entrepreneurial ecosystem and the franchise model can create new pathways to business ownership Entrepreneurship is often presented as the journey of an individual with an original idea, the courage to take risks and the determination to build a business from scratch. But does becoming an entrepreneur necessarily mean doing everything alone?