ONLINE WORKSHOP : Great customer experience – key of successful brands

Thursday 23 May 2024

Développement d'entreprises

Thursday 23 May 2024

12:00 - 13:30



Workshop format: Online presentation with Q&A

About the workshop:

The workshop aims to provide participants with comprehensive insights into the critical role of customer experience in building successful brands. We will share with participants the knowledge needed to enhance customer satisfaction and loyalty while building a strong brand presence. Through presentation and analysis of case studies participants will learn about the principles of customer-centricity and how to align brand messaging with customer expectations. Practical examples and case studies will help participants understand how to identify and address customer pain points and create memorable experiences. By the end of the training, participants will be empowered to drive change towards positive customer experience.

What will you learn?

  • Welcome and Introduction
  • Customer experience and branding
  1. Defining customer experience (CX) and its significance (Mapping customer touchpoints and identifying pain and gain points)
  2. Exploring the elements of a positive customer journey
  3. Understanding brand identity and values
  4. Keeping consistency across all brand touchpoints.
  • Case studies
  • Q&A

Who is it for? Business owners

Presentation of the speaker: Piotr Gawel, Art Square Lab SARL-S SIS - Service Designer


Workshop offered by the development department of the Chambre de Commerce's House of Entrepreneurship.


House of Entrepreneurship

14, rue Erasme, L-1468 Luxembourg


T: (+352) 42 39 39 - 850


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