WORKSHOP : Does search engine advertising with Google Ads (SEA) still make sense?

Wednesday 8 May 2024

Workshop
Digitalisation

Wednesday 8 May 2024

12:00 - 13:30

House of Entrepreneurship

English

This workshop will take place at the House of Entrepreneurship (14, rue Erasme, L-1468 Luxembourg).

Program:

12h00 : Workshop

13h30 : Networking

Workshop format: Sensitization workshop with a practical part

About the workshop:

Google Ads are more than just adverts in the search results. Get an insight into the extensive world of Google Ads and how you can set up your own campaign with a small budget.

What will you learn?

  • Strategic goals of search engine advertising
  • Target group analysis and keyword research with online marketing tools
  • What is the optimal bid? Bid planning for the first Google Ads campaigns
  • Content strategies for successful Google Ads
  • The optimal Ads structure for your campaign
  • Measurement, analysis and optimization of the campaign
  • Bonus: Is the Performance Max campaign a real game changer?

Who is it for?

Entrepreneurs, managing directors, project managers, communication and marketing managers as well as people involved in marketing and professional communication.

Presentation of the speaker: Dominic Berg, MontMedia AG

9 years ago, Dominik Berg founded the digital marketing agency MontMedia AG in Luxembourg and has been successfully supporting small and medium-sized businesses in Luxembourg, Germany, Austria and Switzerland.

 

Workshop offered by the digitalization department of the Chambre de Commerce's House of Entrepreneurship.

CONTACT:

House of Entrepreneurship

14, rue Erasme, L-1468 Luxembourg

digital(at)houseofentrepreneurship.lu

T: (+352) 42 39 39 - 840

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