In this workshop, you'll learn why digital marketing is so important nowadays. We'll explain you the essential concept of Customer Journey and we'll help you define your personas.
Who is it for?
B2B or B2C companies, which are looking for new possibilities to grow their business in 2022 and improve their online communication.
(1) Understand key concepts of digital marketing such as the "customer journey", "micro-moments" or "persona". (2) Learn how to segment your customers (3) Discover the key elements of a website (4) Understand the importance of measuring the outcomes of your efforts
About the workshop:
Join this online and interactive workshop free of charge and grow your digital marketing knowledge and skills with our topic of the day! A “Questions & Answers” Session will be held at the end of the presentation.